FLUENT

Lights! Camera! AAACK! Are you a little nervous about making a video for your social media channels? You are not alone. Putting yourself out there for all the world to judge your crooked smile, count how many “ums” you say and critique your office wall decor can be nerve-racking , to say the least. So here’s a list of what you need and some tips to help you take that first step of video vulnerability.

Social media can be annoying, especially when those in-your-face ads stalk you as you’re scrolling through your feed. That’s what’s called “click bait.” So how do you capture the attention of your ideal customer without being annoying? Read on for three ways you can stop the scroll without being annoying.

Facebook is famous for its algorithm, and I’m not talking about keeping the beat. It helps to keep up-to-date on its changes so that you can adjust your social media strategy in kind. Below are some tips to keep it moving and grooving in your favor:
#1: Keep The Conversation Going
Engagement is key. The more likes, shares, comments, etc. your posts have, the more Facebook will grant them passage to your user’s eyes.
Tip: The heart, angry face and teardrop sad face and other emotion emojis earn more points with the algorithm …

The reason hashtags need to be demystified is because they serve multiple purposes. Seems like most folks know at least one of the functions of a hashtag, but let me lay out all of them for you right here and #now:

The simplest definition of hashtags is that they are searchable keywords that help people find related content under a specific theme or category. So if I searched for #cutepuppies (redundant, I know), I would find, you guessed it!

First, is a social media calendar necessary? Well, pretty much, yes. Why? Three reasons: 

– Helps keep your social media workflow on track and, well, flowing.
 
– Helps organize your posts while saving time as you can easily locate and re-use/repurpose older, evergreen posts.
-Helps with collaboration and communication when working on a marketing team.