Workshops
& Sessions
Training:
Learn How To Swim In 4 Steps
Phase One: Fitness Test
We will work together to establish a clear foundation of brand, messaging and voice and discuss what’s working and what needs tweaking in your current marketing plan.
Phase Two: Learning How To Swim
You and your team can choose from a wide range of workshops (see below) that include how to run Facebook Ads successfully, create amazing content and establish a streamlined social media workflow.
Phase Three: The Swim Meet
The implementation phase where you and your team apply what they’ve learned in phases one and two. I am available for questions or troubleshooting as needed.
Phase Four: Conditioning
As you and your team get the hang of things, we set up a regular call for questions, troubleshooting, brainstorming and sticking points.
Facebook Advertising
Facebook ads are one of the most cost-effective ways to reach a larger audience, but for many, Facebook advertising turns into a confusing labrynth that makes a rabbit hole look like a cake walk. If you want to learn how to conquer Facebook ads, this may be the course for you.
Introduction to Facebook Advertising
We start with the basics of what the Facebook Advertising funnel looks like, how Facebook ads can help your business and end with a hands-on tutorial of how to create a Facebook ad from start to finish.
Session 2: Facebook Analytics & Reports
Have you ever wondered which analytics are important when running Facebook ads? If so, this is the course for you. First, we review basic analytic terms. Next, we take a tour of all the places where you can find Facebook analytics. We cover the difference between vanity analytics and actionable analytics. Finally, we end with looking at an analytics report either for your own ads or one of my samples.
Session 3: Creating Custom & Lookalike Audiences + Split Testing
Looking to expand your audience reach with Facebook Ads? Wondering why your ads are not getting results? We take a deep dive into finding your audience as well as how to test your ad content the right way without wasting money.
Social Media & Content Strategy
You can strategize and spend as much money as you want, but if you don’t have great content, it will be all for naught. If you are looking to create better content to increase engagement and followers, this is the course for you.
Choosing Scroll-Stopping Images For Your Brand
Want to create social media posts that stop the scroll, but not in an annoying way? From helpful applications that allow you to create dynamic content quickly to discussing the core principles of creating branded content that connects with your followers, with this course you’ll learn how to stop the scroll dead in its tracks.
Writing Text That Hooks And Tells Your Brand Story
Once upon a time there was a small business owner who couldn’t figure out why their ads were not getting any results when suddenly…. Don’t you want to know what happens next? In this course learn how to write copy that hooks, tells stories and help ads convert. We start with tips, tricks and best practices, to writing killer ad copy and end with a writing exercise that is guaranteed to prove that you too can wordsmith your way to conversion!
Creating Video Content Strategically
Videos get the most of everything when it comes to social media: reach, engagement and algorithm love. If you’re interested in upping your video content game, this is the course for you. We cover best practices for making a dynamite video with your phone; tips and tricks for creating top notch live streams and how to optimize your YouTube channel to attract more eyeballs to your content.
Improving Your Social Media Work-Flow
One of the biggest challenges of social media is how much time it all takes. If you are struggling with time management, organization and taming the hungry beast of social media, this is the course for you.
Tools, Tricks And Shortcuts For A More Efficient Social Media Workflow
Facebook ads got you down? Social Media Calendar taking forever to set up and keep up? Trouble coming up with content every. single. day? Forget all that! Let’s flow! Learn what most professional social media managers don’t want to share: tools, apps, tricks, shortcuts. After this course, you’ll be as cool as a Buddha beach bum eating a cucumber while riding the easy social media workflow wave.
Creating A Social Media Strategy That Works
Sure, you can post willy-nilly on your social platforms and hope for the best, but investing some time into your social media strategy could save you a bunch of money and time. This course helps guide you on a journey to find a strategy that works for you and your business. By the end of the hour, you will have a clear direction as well as a list of practical steps to get you there.
Keeping Track: Organizing Your Analytics and Metrics
KPI, ROI, ROAS, Oh my! Metrics, analytics, data! OMG! Reach, engagement, link clicks! Oh why? If you are getting lost in data land, you are not alone. Let’s swim back to shore together and place our feet firmly on an organized report that will show us exactly where we are, how we are doing and where to go from here! If you struggle to keep a consistent, logical, customized set of numbers to keep you on track with your marketing goals, this is the course for you!
Doggie Paddle
You feel like you have a pretty good rhythm with social media already, but would like to spend some time learning a specific skill that you’d like to sharpen. Choosing one specific session may be just the thing you need to brush up on your marketing game. The Learn option consists of a 1 hour session on the topic of your choice and includes:
- Brief review of your business and marketing goals
- In depth instruction on topics like Content Strategy, Facebook Ads and Workflow
- Step-by-step, hands-on tutorials on things like Facebook Ad set up, Analytics Reports and Live Stream Video platforms
- Summary of what we covered and how to move forward with your personal marketing goals
Strong Swimmer
You have some Facebook and Instagram basics down, but would like to get to a level of knowing how to use social media to increase your sales, create loyal customers and see real results. When you select the know package, you get to choose three live, hands on classes from the Fluent Social Media course list. This pakage includes everything from the Learn category, plus:
- A one hour strategy session
- Unlimited communication with me for questions and troubleshooting between lessons and up to one month after last session
- One easy-to-follow Fluent Social Media Class Workbook that includes interactive worksheets, activities and graphics to help you apply what you’ve learned and links to valuable blogs, videos and articles
Lifegaurd
You’re proficient in social media, but you tend to get bogged down by the complexities of the whole process. Before you can speak social media with any fluency, you need to learn its foundational mechanics. The Speak option offers everything that’s included in the Know category, plus:
- All 9 social media classes for a total of 9 hours of instruction
- 1 hour walkthrough session of your choice
- 1 hour of guided account set up & optimization review
- Unlimited communication for questions/troubleshooting for three months after your last session
- All 3 easy-to-follow Fluent Social Media Class Workbooks